One of the most common themes in the world of toys is horses. Be it from rocking horses, to merry-go-rounds to model horses. There is a breed of horse called the ‘Appaloosa.’ Recognisable due to their uniquely spotted coats. They tie nicely into Appytoy as it not only has links to Appytoy’s name but the toy industry overall. This allowed for many explorations into the logo to be used for Appytoy.
Once I had an idea of how Appytoy would be branded, I moved on to working on what functionality was required in the app. This was done by talking to various stakeholders and continually wire-framing to make sure everything would work well together.
When I had the flow and functional- ity that stakeholders approved of, I turned to InVision to create a clickable prototype. The design at this stage is still not entirely defined. However, it allowed me to get a better idea of how the app would work and look. It also allowed me to give it to people to use to find out any problems that were not previously spotted.
With the clickable prototype complete, I handed it over to potential users. This was done in conjunction with various surveys in order to gain a firm under- standing of any successes or failures in the app. Overall there were approx. 50 people that tested the clickable prototype and were surveyed. They also were given contact details to provide direct feed- back. This was very valuable as there were many features and layouts that had to be changed as a result.
