Project Overview
After creating a new brand proposition intended to highlight the wonderful experiences you can have through Groupon, the business decided to run an out-of-home campaign in London. Groupon wanted to focus on food & drink experiences in the London area. The campaign involved taking over tube advertising as well as advertising across three major commuter rail stations.
Target Audience
Professional London commuters aged 22 - 45 years old with a gender split of 70% Female - 30% Male. Experiences with friends and family are particularly important, especially the idea of trying new food/restaurants in local areas. They love the inside track, being the person who knows the best & latest place to eat. More money is spent by this audience on eating outside the home than ever.
