Project Overview
Groupon set out to capitalise on the buzz surrounding the U.K. edition of the TV show 'Love Island.' The business was leveraging existing supply of relevant products such as personailed bottles and summer themed homewares. In order to make full use of this it was decided to run cross-platform display ads highlighting Groupons inventory.
My Contributions
I designed a series of videos highlighting the different products the business wanted to promote. These videos ran across Facebook, Instagram and YouTube in horizontal, vertical and square formats in order to tailor the experience to whichever device/platform the customer happened to be using. They were to target 18-25 year olds and needed to tie strongly with the TV show.
