Mother's Day

Global Marketing
Project Overview
Unify Groupon’s Mother’s Day merchandising go-to-market messaging under one global campaign, to drive engagement and conversion in key business verticals.

This Mother’s Day, put the usual routines aside and treat Mum to an experience as unique and heartwarming as she is, whether it’s quality time together, memories made, or a new adventure.
Copy Concept
Tagline – Make The Day Uniquely Mum

Concept – Mom never failed to make you feel special, and Mother’s Day is your chance to return the favor. Break from the usual Mother’s Day routine and treat Mom to a day filled with experiences that are unique to her interests.
Mother's Day design mockup showing the design across different digital devices.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Groupon
Visual Designer
Jan 2015 — Current

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